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Welcome to Simple North

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details that matter

Thoughtful from first note to final detail

inspired by place

Landscapes, seasons, and familiar moments shape fragrances with a distinct sense of atmosphere.

Considered Ingredients

Natural soy wax, cotton wicks, and carefully selected fragrance materials are chosen with quality and well-being in mind.

Designed to belong

Understated vessels and home accents draw from Scandinavian simplicity, with attention to clean lines, balanced proportions, and material quality.

DISCOVER YOUR SCENT

Begin with four.

Discover your next favorite scent when you explore Simple North with four fragrances of your choosing, hand-poured into champagne-gold tins. Paired with a box of white-tip matches, the Discovery Set invites you to explore multiple scents before committing to a larger candle, discover a new signature scent, or find a thoughtful gift for a special occasion.

OUR PHILOSOPHY

A quieter approach to home.

Simple North considers how a home feels: the light that softens a room, the scent that settles into it, and the details that make it personal.

Each candle is hand-poured in small batches. Home accents are selected for material, function, and the quiet character they bring to a space.

ABOUT SIMPLE NORTH
Portrait of Simple North founder Ashley Beurer

MEET THE FOUNDER

The story behind the inspiration

Ashley Beurer founded Simple North at the intersection of scent, design, and everyday living. As a Certified Aromatherapist, she develops each fragrance, balancing the principles of aromatherapy with interior aesthetics.

Her interest in Scandinavian design guides the restrained visual language that carries from candles to home accents.

MEET ASHLEY

FROM OUR CUSTOMERS

At home with Simple North

Beach Paradise! This candle puts me in the best mood! Such a fresh scent that puts you right at the beach! These candles are amazing because they fill your home with aroma but without the headache! Love this one!

If you are looking for a candle for this Christmas season you will have to pick this candle the notes of balsam and birch remind me of walking through the Christmas tree picking season of finding the right tree for Christmas.

Y.O | Balsam Fir & Oakmoss (past collection)

Intoxicating! The lemon basil and lilac makes my kitchen smell incredible. I've tried quite a few of these unique scent combinations and they are amazing. This is the only place I will buy my candles from.

M.B. | Lemon Basil & Lilac (past collection)

What a great concept the Discovery Set is! We ordered the sample set last month, discovered our favorite scents, and then placed our order. Great idea, Simple North!

Melanie | Discovery Set

seasonal inspiration, candle care, guides & more

The Simple Edit

Hands scooping soy wax flakes into a stainless steel pouring pitcher beside a fragrance-oil bottle.

Behind the Pour at Simple North

Meet the thinking behind our candles, from founder-formulated fragrance to soy wax and understated vessels.

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Black wick trimmer and snuffer beside white-tipped matches and a folded cloth.

Getting the Most From Your Candle

A practical guide to wick care, candle placement, and safe use, from the first light to the final burn.

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Citrus, jasmine, figs, cypress, and birch arranged beside fragrance-testing strips.

How to Choose a Candle Fragrance

Start with the places and scent notes you enjoy, then narrow your choice with this guide to Simple North fragrances.

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