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Ashley Beurer

Founder, Candle Artisan & Certified Aromatherapist

As a practicing Massage Therapist (2011–2018), I found my greatest reward in helping improve the lives of each client who walked through my door. Supporting the well-being of others has always been my purpose and my joy. Inspired to extend that same sense of care beyond the massage table, I discovered the transformative power of fragrance and candlelight—their ability to soothe, encourage slow living, and foster a more mindful connection in everyday moments.

At the start of my journey into Aromatherapy, I developed a great appreciation for the way scent can enhance wellness in subtle yet powerful ways. While pursuing my certification, I explored various wellness products, but candles spoke directly to my heart and deeply resonated with me. I began crafting candles using clean, sustainable ingredients and thoughtfully curating nature-inspired fragrances. Each fragrance is formulated to evoke moments of reverie in beautiful, natural landscapes.

But fragrance was just the beginning. With an artistic background and a passion for interior design, I believe candles should not only smell wonderful but also inspire visually. Understanding that interior design profoundly influences how space and décor make us feel, I intentionally designed every detail, from fragrance to packaging, to complement and elevate both environment and mood.

Each handcrafted candle celebrates the small, yet meaningful, moments that enrich our lives. Often, I pause to marvel at the beauty of the natural world around us, and it is this sense of wonder and tranquility I seek to capture and share through fragrance and aesthetic design. What began as a personal endeavor to nurture those close to me has blossomed into a fulfilling passion that brightens homes and hearts worldwide.

Through Simple North, I hope to inspire you to embrace the art of slow living and experience meaningful moments that reconnect you with the beauty around you, illuminating your world one gentle flicker at a time.

Warm wishes,

Ashley